05 / Pricing
Choose the size of your practice. Every plan runs on proof.
No per-client nickel-and-diming and no feature maze. Practice includes up to 25 active clients, Clinic includes up to 50, and Custom covers larger or bespoke requirements. Your clients never pay to be coached: their account, wearable sync, and trial history are included in your fee and stay theirs forever, even if you part ways.
Founding pricing is a trade rather than a discount. You lock $99/mo for as long as your membership stays active, and in exchange you commit to about 20 minutes of feedback a month, one consented case study once you have a real client result, and the occasional reference call for a future coach. Skip the commitments and the rate moves to standard. Fair both ways.
The founding cohort is full. New Practice memberships are $199/mo for up to 25 active clients. Founding coaches keep their locked rate while their memberships remain active.
10 of 10 founding coach seats remaining · $99/mo locked · $199/mo after the cap
Founding
Practice
$99 $199 /mo
The full Practice plan for up to 25 active clients at the temporary founding-cohort price, locked for the life of your membership in exchange for the charter commitments above. Standard Practice pricing will be $199/mo after the cohort closes.
- Up to 25 active coaching clients
- 10 founding seats; when they fill, this rate is gone
- $99/mo locked while your membership stays active
- Client seats included: your clients never pay to be coached
- Triage queue, pre-session briefs, and practice-wide churn radar
- Assign experiments with graded verdicts on each client’s data
- Direct line to the founder during the cohort
- Your feedback shapes the v1 build
- Charter commitments: monthly feedback, one consented case study, reference-call availability
Apply for the founding cohort → Practice
Practice
$199 /mo
The full Practice plan for up to 25 active clients at the standard rate. Founding coaches keep their locked price while their memberships remain active.
- Up to 25 active coaching clients
- $199/mo standard rate
- Client seats included: your clients never pay to be coached
- Triage queue, pre-session briefs, and practice-wide churn radar
- Assign experiments with graded verdicts on each client’s data
- Usage visibility before you approach the plan limit
Apply for Practice → Clinic
$349 /mo
More room for a growing practice without turning every new client into a separate charge.
- Up to 50 active coaching clients
- Everything in Practice
- Client accounts remain included and client-owned
- Clinic-wide triage and churn radar
- Graded protocol verdicts and consented proof assets
- Usage visibility before you approach the plan limit
Apply for Clinic Custom
Custom
For more than 50 active clients or bespoke onboarding, support, and operational requirements.
- More than 50 active coaching clients
- Bespoke practice or clinic scope
- Custom onboarding and migration plan
- Contracted support and operational requirements
- Pricing matched to the actual clinic footprint
Scope Custom